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Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of your content ROI.
Track and monitor your brand mentions across products, business units, executive names and other identifiers that appear online.
Measure prominence, exclusivity, and sentiment indicators of your mentions to gauge the business impact of your PR.
See engagement trends for your content across social channels and content destinations.
Inform your promotion strategies from a deep-dive analysis of channel performance.
Trace who your competition’s getting their most engaging mentions from and build new partnerships with those authors and publishers
Crack down on any negative buzz even before it trends and handle perceptions in crisis situations – real-time.
Set up watchlists of topics that cover brands, themes, and content destinations.
Monitor these streams for social and content activity and amp up your own content strategy with insights from them.
Learn from their mistakes and build on their opportunities.
Watch engagement trends for competition’s content, get detailed insights into the ‘who’, ‘what’ and ‘why’ shaping their perceptions, and adapt your messaging to outpace them.
Are you getting the maximum bang for your buck?
Put an end to the ambivalence around content effectiveness by tracking each content piece and mention down to its actual impact back on your website.
Get access to unlimited content, trends and content insights, and multi-channel influencers for any topic.
Ink a winning content strategy using insights gleaned from the top performing content for your industry.