CONTENT TO CONVERSIONS LET DATA DO THE TALKING

Don’t just devise a marketing strategy, use data to derive it

25

CHANNELS

5M

AUTHORS

2M

DOMAINS

WHAT YOU GET WITH EPICTRACK

CONTENT
MONITORING

We won’t let you switch to Google Analytics. Ever.

Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of your content ROI.

MEDIA
MONITORING

Track and monitor your brand mentions across products, business units, executive names and other identifiers that appear online.

Measure prominence, exclusivity, and sentiment indicators of your mentions to gauge the business impact of your PR.

SOCIAL
ANALYTICS

See engagement trends for your content across social channels and content destinations.

Inform your promotion strategies from a deep-dive analysis of channel performance.

MENTION
ANALYTICS

Trace who your competition’s getting their most engaging mentions from and build new partnerships with those authors and publishers

Crack down on any negative buzz even before it trends and handle perceptions in crisis situations  – real-time.

TOPIC
RECOMMENDATIONS

Set up watchlists of topics that cover brands, themes, and content destinations.

Monitor these streams for social and content activity and amp up your own content strategy with insights from them.

COMPETITIVE
INTELLIGENCE

Learn from their mistakes and build on their opportunities.

Watch engagement trends for competition’s content, get detailed insights into the ‘who’, ‘what’ and ‘why’ shaping their perceptions, and adapt your messaging to outpace them.

CONTENT
ROI

Are you getting the maximum bang for your buck?

Put an end to the ambivalence around content effectiveness by tracking each content piece and mention down to its actual impact back on your website.

ALL EPICBEAT
FEATURES

Get access to unlimited content, trends and content insights, and multi-channel influencers for any topic.

Ink a winning content strategy using insights gleaned from the top performing content for your industry.

CONTENT
MONITORING

CONTENT
MONITORING

We won’t let you switch to Google Analytics. Ever.

Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of your content ROI.

MEDIA
MONITORING

MEDIA
MONITORING

Track and monitor your brand mentions across products, business units, executive names and other identifiers that appear online.

Measure prominence, exclusivity, and sentiment indicators of your mentions to gauge the business impact of your PR.

SOCIAL
ANALYTICS

SOCIAL
ANALYTICS

See engagement trends for your content across social channels and content destinations.

Inform your promotion strategies from a deep-dive analysis of channel performance.

MENTION
ANALYTICS

MENTION
ANALYTICS

Trace who your competition’s getting their most engaging mentions from and build new partnerships with those authors and publishers

Crack down on any negative buzz even before it trends and handle perceptions in crisis situations  – real-time.

TOPIC
RECOMMENDATIONS

TOPIC
RECOMMENDATIONS

Set up watchlists of topics that cover brands, themes, and content destinations.

Monitor these streams for social and content activity and amp up your own content strategy with insights from them.

COMPETITIVE
INTELLIGENCE

COMPETITIVE
INTELLIGENCE

Learn from their mistakes and build on their opportunities.

Watch engagement trends for competition’s content, get detailed insights into the ‘who’, ‘what’ and ‘why’ shaping their perceptions, and adapt your messaging to outpace them.

CONTENT
ROI

CONTENT
ROI

Are you getting the maximum bang for your buck?

Put an end to the ambivalence around content effectiveness by tracking each content piece and mention down to its actual impact back on your website.

ALL EPICBEAT
FEATURES

ALL EPICBEAT
FEATURES

Get access to unlimited content, trends and content insights, and multi-channel influencers for any topic.

Ink a winning content strategy using insights gleaned from the top performing content for your industry.

EPICTRACK

CONTENT

Track and monitor content
Measure content performance
Track visits and conversions
Track social interactions for content
Monitor competitor content metrics on social

MENTIONS

Track and monitor content
Drill down into mentions for products and business units
Prominence and sentiment analysis
Track true ROI of PR from your web analytics data
Track and monitor competitor mentions

TOPICS

Track people, topics and brands
Advanced content insights
Curate to brand and content destinations
Track content performance on social
Identify upcoming trends
5 Streams: Use streams to track content, mentions or topics
5 Users: All users get complete access to configured streams
20 Alerts: Get the latest content, mentions or other updates delivered to your inbox
10 Saved Searches
Google Analytics integration for 1 site
Data exports - content and influencers
Multi-channel influencers: YouTube, Instagram, Facebook, Twitter, GooglePlus, Slideshare, Soundcloud

EPICTIONS WALL OF

STILL ON THE FENCE?

Who is EpicTrack meant for?

EpicTrack is built for brands and agencies interested in monitoring content. Tracking owned content performance helps guide content strategy and is useful for content marketers, content strategists or marketing managers. Earned content streams are ideal for digital PR strategists and agencies that are interested in brand monitoring.

How does EpicTrack add to the data I get from web analytics?

EpicTrack bridges the gap between social and content performance metrics. By adding web analytics to your EpicTrack account, you can track each piece of content across social channels, clicks and visitors back to the site. This helps in measuring content performance against set goals that they were meant to achieve.

Does the trial come with a demo?

You’ll get an email as soon as you sign up for an EpicTrack trial to help you get started with your account. The tool also has an onboarding tour that takes you through each stream setup. If you’re still up in the air about getting started, just reply to the email and one of our customer success agents will get in touch with you for a demo.

I need more info. Is there someone who can help?

EpicTrack comes with a free 14 day trial and demo. However, if some last minute concerns are holding you back, we understand. Get in touch with us and tell us all about it.

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